The Standard in Datacasting.

The Radio Experience

The delivery of radio and audio content continues to evolve across multiple different technologies which enable a rich user experience combining visual content – text, images, contextual data – along with audio.

The Radio Experience – TREplus from Broadcast Electronics is the original and most powerful comprehensive software platform that empowers radio operators to increase engagement with their listeners by managing the delivery of visual content to accompany the audio they are delivering.

TREplus manages data across all the multiple audio delivery methods – Analog FM – RDS, HD Radio®, DAB, streaming, mobile apps, station website……wherever your audio goes.

TREplus allows you to provide an increased connection with your community, adding up-to-date song titles and artists for the music you play, station promotions, news headlines, weather, and local events, and even enables advanced advertising options to deliver new incremental revenue.

Main Features

Manage all of your datacast streams with one system.

Stay relative with a compelling dashboard experience

Generate additional revenue and give your advertisers options your competition does not

Make it easy to add new services in the future with TRE as the digital plumbing

Connect with your listeners in new ways

Make Datacasting easy

TRE Core Engine

The primary software component that connects directly to your station’s automation system to extract title and artist information, insert generic messages for non-music events, format the data and send it out for distribution through RDS, HD Radio or Web readout

Key Features

Provides basic scheduling tools

Accepts “now playing” data from automation

Formats data for all unique destinations

Interleaves PAD and non-PAD

Outputs simple messages during non-music events

Provides data to RDS, HD, the Web and more!

Provides detailed logging

TRE Plug-ins

Create your own radio experience with plug-ins!

The modular nature of TRE allows you to do more with less. You can add new modules as your needs grow.


If you are a Navteq or Westwood One traffic subscriber you can now display current traffic information on RDS and HD PAD


TRECast is a studio application that gives you the ability to easily generate time-sensitive data content and instantly distribute that to multiple destinations for a single or multiple stations. It also includes many handy features such as the ability to create a pallet of pre-scripted messages such as weather and contest alerts that can be sent out at anytime.


In an effort to find an easier solution for song tagging that does not require specialized hardware, BE created Twitter Tagging. By tweeting each song, along with an iTunes Store URL, listeners can then favorite that Tweet on any portable device that supports Twitter. Later, they can recall that favorite Tweet on a PC or Mac and purchase the song.


When used in conjunction with Message Center, allows datacasting of your choice of various current weather conditions in any format you like.


Unless you have been living in the rack room for the last few years, you know that social networking and Web 2.0 are big. With TRE, you now have the tools to interact in this modern environment and to communicate with listeners in more ways than ever before! Web 2.0 is a collection of add-ons and tools that keep your station connected to listeners on a whole new level. Web 2.0 currently supports Twitter, Last.FM and through Ping.FM over 40 other social networking sites including FaceBook, MySpace, FriendFeed and more.

And more

TRE has a large and ever growing collection of plug-ins including support for tagging, streaming, TuneGenie Listener Driven Radio and more.  Contact your BE sales rep for an up-to-date list of TRE’s options.

Message Manager

This is the heart and soul of The Radio Experience. Compatible with BE’s AudioVAULT and other standard automation systems, Message Manager does all your scheduling of messages by daypart, event, category or any other criteria you can dream up.

Generate revenue and promote your station like never before!

Message Manager accepts data from a wide variety of sources for almost any purpose, all of which can be interleaved together and delivered separately or simultaneously over FM as RDS data or HD Radio and the Internet.

Key Features

Allows more flexible and detailed data scheduling for non-music and music stations.

Provides advanced scheduling tools for scheduling messages like you do music.

Supports interleaving, triggering by event or time and dayparting.

Automatically processes ad impressions.

Ability to keep advertiser text message from conflicting with advertiser audio messages.

Dynamic Program Service (PS) friendly.

DPS display tool to help station sales staff educate their clients.

Provide detailed logging of messages for proof of performance.

Logs are exportable as CSV.

Plus, all the functions performed by TRE Core Engine.

More studio tools from BE


FleX & XPresso

Workgroup collaboration, IP audio delivery, on-air changes up-to-the-second, and production on a deadline – it’s all found in the most popular radio studio system.


Media Logger

Capture, analyze and archive audio/video from any source, podcast programs. Can be purchased as a standalone application or integrated into AudioVAULT.


Newsroom Management

Gather stories and audio feeds from newswire services, create scripts and audio cuts, present compelling newscasts. Scalable, from a small-market to a large city station.


Manage your online presence like a pro!

The future of radio broadcasting is Digital!


Are you ready for a better, more productive Radio / TV station?

Stop worrying about technology problems. Focus on your business. Let us provide the support you deserve.