WWL 105.3 FM, which is owned and operated by Entercom, is using BE Messagecasting from The Radio Experience to broadcast emergency text readouts along with regular audio announcements.

Beasley-owned WKIS 99.9 in Miami leapfrogged over all the usual program choices and went straight to the outlaw of country to make its debut in multicasting in January 2006.

Program Director Bob Barnett approached Wilson with his idea for an eclectic part rock and part country format.