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BROADCAST ELECTRONICS INTRODUCES CROWDSOURCING APPLICATION AT NAB 2011

April  9,  2011

“CrowdControl redefines the listener experience”

 

Adding to its cache of social media tools, Broadcast Electronics (BE) introduces at NAB 2011 a new crowdsourcing application for interacting live with listeners.

 

BE’s new CrowdControl  is a set of studio tools for enabling listeners to make real-time decisions on what music is played while at the same time letting them interact with station talent through social networks like Twitter and Facebook. 

 

CrowdControl is initially offered in two tiers.  The first allows radio stations to present voting blocks, so listeners can vote on a particular song to play at a set time.  The second tier allows the radio station to run 24/7 under listener control within station parameters.  Ideal for HD Radio multicast channels, the second option offers built-in rule and schedule mechanisms to ensure that the station follows acceptable programming guidelines.

  

“CrowdControl redefines the listener experience by giving radio stations a suite of tools that add a whole new level of interactivity between talent and listeners,” said Jim Roberts, Senior Product Manager for BE’s Studio Systems.

 

CrowdControl is a result of BE’s partnership with LocalMedia, an interactive software development company, and will be demonstrated at the Radio Pit, C456, from 10:30 to 10:55 a.m. on Monday, April 11, during NAB 2011. It will also be demonstrated throughout the show at BE booth C2217 along with BE’s integrated audio and data solutions for radio, including the company’s AudioVAULT FleX digital automation system and expanding line of data products for radio. BE provides song tagging applications and The Radio Experience (TRE) data system for interleaving and managing RDS/HD Radio text.

 



 

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