Taking Radio Digital

Source: Radio Ink

Publish Date: Sep 03, 2007

Summary
Radio’s adoption of digital technology is one of the most talked-about issues in the industry today. From improved sound on primary channels to what’s being heard on the additional channels HD Radio technology makes possible, many in the industry believe HD Radio will be a vital element of radio’s competitive stance in the years to come. The technology also has its critics, however, many of whom question whether HD has the capability to wrest consumers’ attention away from the myriad entertainment options that will populate the retail pipeline in the future.

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